Free Fire unveils new logo ahead of its planned brand refresh in July

The new Free Fire logo gives players and fans a preview of what to expect during its brand refresh in July.

Free Fire’s dynamic new look will excite its global community and give them a game they can continue to resonate and grow with over time.

Market, 20 June 2022 – Garena has unveiled Free Fire’s new logo, ahead of its official brand refresh this July. The new Free Fire logo will retain key details fans and players are familiar with - the iconic Free Fire knife - while also evoking a more modern and dynamic look that matches the energy of Free Fire’s evolving global community. 

Refreshed logo inspired by Free Fire community 

Building on Free Fire’s first-ever global brand campaign last year, the new logo reflects and strengthens the game’s distinct Battle in Style identity, echoing the stylish, youthful and free-spirited nature of players and fans. 

Free Fire’s new logo sports a simplified but vibrant uplift

“Our global community has always been the driving force behind every change we bring to Free Fire. Through this brand refresh, we hope to create a signature art style unique to Free Fire, enabling them to enjoy a more immersive and inclusive in-game experience,” Harold Teo, Producer of Free Fire, Garena, remarked. “The new logo is just one part of Free Fire’s new look and we can’t wait to share more exciting updates in the coming weeks.”

More stylistic changes in store 

Players and fans can look forward to a host of other visual element changes which will be rolled out over the coming weeks. These include:

• A new font family “Garena Free Fire”, a.ka. “GFF”, co-created by famed type designer, Akira Kobayshi.
• A brand new set of brand graphics inspired by the new Free Fire logo and in-game UI, set to add more realism and intensity to gameplay.  

Stay tuned to Free Fire’s social media channels for the latest updates. 

Free Fire can be downloaded on both the Apple iOS App and Google Play store. 

About Garena

Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data ai, previously known as App Annie. 

Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor, Call of Duty: Mobile, and League of Legends – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.

Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.