Garena has announced 21st century pop icon BTS as Free Fire’s latest global brand ambassador. The collaboration will see one of the most streamed artists worldwide enter the world of Free Fire for a never-before-seen event later in March. 

“BTS is a global phenomenon; their appeal and influence are unrivalled. We are absolutely excited to welcome BTS as our latest brand ambassador, and can not wait to share the collaboration plans we have in place,” said Harold Teo, Free Fire Producer at Garena. “Bringing BTS into the Free Fire universe will offer our players more ways to engage with the game, socialise with the community, and enjoy new experiences.”

BTS has established itself as one of the world’s most well-loved groups, having won hearts and minds of hundreds of millions worldwide. Fans and players of Free Fire can look forward to a series of collaboration events and activities, both in the game and beyond. More details about the BTS x Free Fire collaboration will be shared in the coming weeks. Stay tuned for all the latest updates on Facebook, Instagram, and YouTube.